Brand assets | Monavate.

Brand assets

Issue. Settle. Move.

Everything you need to use the Monavate. brand correctly: logos, colours, typography and the rules that go with them. The full stop is part of the official name. Download the kit, or read the guidelines first.

Logo files

Three colourways. Four formats.

Monavate Yellow

For dark backgrounds. SVG, PNG, PDF, EPS.

Bold Black

For light backgrounds. SVG, PNG, PDF, EPS.

Off White

For dark backgrounds and photography. SVG, PNG, PDF, EPS.

M. icon

Social avatars, app tiles and favicons only. SVG, PNG.

Download the complete set

Every colourway and format in one download, with the icon set and colour swatches.

Logo rules

Give the logo room to work.

Clear space

Keep clear space on all sides equal to the full height of the wordmark. More is always better.

Minimum size

Wordmark: 9mm in print, 25px on screen. M. icon: 17.5mm in print, 50px on screen. Never smaller.

When to use the icon

Social avatars, app tiles and favicons only. Don't rely on the icon alone in external communications, and never rebuild it from the wordmark.

Monavate OnChain

Two companies. Two logos.

Monavate. and Monavate OnChain. are separately regulated companies. Use the logo that matches the work. Never shorten the second one to OnChain. on its own.

Monavate.

Launch consumer or SME programmes with SCA-ready controls.

Expense & Spend Management Platforms

Enable policy-driven spend with real-time reporting.

Colour

Six colours. No others.

Our brand is always represented in one of these colours. Use the hex values on screen and match to the coated Pantone book in print. Anything outside this palette is unauthorised.

Primary palette

Monavate Yellow

HEX#DFFF00

RGB223, 255, 0

PMS809 C

CMYK13, 0, 100, 0

Bold Black

HEX#202133

RGB32, 33, 51

PMS5255 C

CMYK50, 30, 0, 96

Off White

HEX#F9F8F5

RGB249, 248, 245

PMS—

CMYK0, 0, 2, 2

Secondary palette — backgrounds and highlights only

Dove Grey

HEX#7B869E

RGB123, 134, 158

PMS7667 C

CMYK68, 56, 28, 6

Soft Grey

HEX#DFEBEE

RGB223, 235, 238

PMS7541 C

CMYK5, 0, 3, 4

Aqua

HEX#47ECD1

RGB71, 236, 209

PMS3255 C

CMYK56, 0, 32, 0

Need a tint? Step in 20%. Any tint below 60% used as a background needs dark text on it.

Approved pairings

Bold Black on Monavate Yellow

Monavate Yellow on Bold Black

Off White on Bold Black

Bold Black on Off White

Bold Black on Dove Grey

Bold Black on Soft Grey

Bold Black on Aqua

Bold Black on Yellow/Aqua gradient

Typeface

Poppins, and nothing else.

Poppins is free and open source under the SIL Open Font License, so no paid licence or accreditation is needed. Download it from Google Fonts. In the rare case you cannot use it, fall back to Helvetica, then Arial.

Poppins.

A workhorse sans-serif. Clear letterforms and ample spacing, even at small sizes.

The four weights we use

Light 300

Issue. Settle. Move.

Regular 400

Issue. Settle. Move.

Medium 500

Issue. Settle. Move.

Bold 700

Issue. Settle. Move.

The six type commandments

Stay left-aligned, rag right

Most people read left to right, so align type that way. We are a little off-centre as a brand anyway.

Skip weights and double size

Contrast is the game. When in doubt, skip a weight when pairing two, and double the size between two text elements.

Align x-heights or baselines

When text sits next to text, line up the baselines or the x-heights so each line aligns visually.

Watch the rag

Keep an eye on the ragged right edge. If it makes a recognisable shape, tweak the language or resize the container. Avoid single-word orphans.

Give things space, if needed

Negative space matters. If elements belong together, move them closer. Group wisely and do not cram.

Keep line length reasonable

Between 45 and 70 characters, depending on size. Long lines lose the reader, short ones get ignored.

Partner use

Using our logo with yours.

Co-branding is fine when it has been agreed. Keep both marks clean and give them room.

Side by side

Place the two logos side by side, separated by a thin vertical rule.

Match optical height

Match what the eye reads as equal height, not the pixel height of the files.

Keep clear space

Full clear space around each logo, and around the pair as a unit.

Never merge or nest

Do not lock the marks together, overlap them, or build one into the other.

Right entity, right work

Use Monavate OnChain. only for digital asset programmes.

Agreed words only

Describe the partnership in the words that were agreed, nothing more.

Card programmes are different: issuer statements and scheme marks follow your programme agreement, not this page.

Please don't

Six ways to get it wrong.

Stretch, squash, skew or distort the logo in any way.

Recolour it, use an off-brand colour, or reduce its opacity.

Add drop shadows, outlines or any other graphic effect.

Place it on a busy photograph or anything low-contrast.

Crowd it, or let anything break the clear space around it.

Retype the name in another font, or drop the full stop.

Writing our name

The full stop is part of it.

One full stop is enough to end a sentence that finishes with the name. Naming a client, partner or scheme alongside our logo needs sign-off first.

Correct

Monavate.
Monavate OnChain.

Never

Monavate
MONAVATE
MonaVate
Monavate Onchain
Monavate On-Chain
OnChain.

For media

The boilerplate.

Monavate is the single, fully regulated payments platform, enabling ambitious companies to issue, move, and settle money globally at scale.

Press and media enquiries: marketing@monavate.com. We aim to respond within two working days.

Monavate. and Monavate OnChain. are part of Exodus Movement, Inc. (NYSE American: EXOD). Exodus brand assets are at exodus.com/brand.

Let's build your MODERN fintech programme.

From economic modelling to launch, we will map your path from concept to first transaction.

Speak to our team

Industries

Modern Fintechs

Crypto & Digital Assets

Enterprise B2B Payments

Procurement & Media Buying

Travel & Hospitality

Solutions

Accounts & IBANs

Card Issuing & BIN Sponsorship

Stablecoin & Digital Asset Rails

Company

Founded in 2020 and now part of Exodus Movement, Inc. (NYSE American: EXOD). Monavate is a limited company registered in England and Wales with Registration Number 12472532 and registered offices at The Officers' Mess Business Centre, Royston Road, Duxford, Cambridge, England, CB22 4QH. Monavate is authorised and regulated by the Financial Conduct Authority with Firm Reference Number 901097, and Registered VAT number 439 773 155.
‍
UAB Monavate is a company incorporated in Lithuania under Legal Entity Code: 305628001 with registered offices at Konstitucijos av. 21A, Vilnius, LT-08130, Lithuania. UAB Monavate is authorised and regulated by the Bank of Lithuania under Authorisation Code: LB002139

The money held in your Card Account is not protected by the Financial Services Compensation Scheme (FSCS). This means that, unlike a bank account, your funds are not covered by a statutory compensation scheme if Monavate were to fail. Instead, we protect your funds in accordance with the Electronic Money Regulations 2011. These regulations require us to safeguard customer funds by:

i. keeping them separate from Monavate’s own money; and
ii. holding them in designated safeguarding accounts with authorised credit institutions, or otherwise protecting them in a manner permitted by law.

Safeguarding is designed to ensure that your funds are protected and prioritised if Monavate were to become insolvent. In such circumstances, safeguarded funds should not be available to Monavate’s creditors and are intended to be returned to customers, subject to the insolvency process.While safeguarding is not the same as FSCS protection, it is a regulatory mechanism specifically designed for electronic money accounts to help keep customer funds safe.